(Re)Positioning a Leading Hiring, Coaching and Certification Firm

Services

Identity Design
Graphic Design
Deployment
Social Media Marketing

Priceless Professional Development initially contracted Treadaway Co. as a brand coaching partner to augment existing marketing strategies. After focusing on key areas of content and voice through our brand coaching and strategy sessions, we recommended clarifying the brand hierarchy and architecture with an emphasis on visual differentiation between service offerings.

With over a decade of content available for Priceless clients, our client knew they wanted this information usable, accessible, and organized for optimal engagement. Through a strategic editing and copy adjustment process, we clarified the primary sales pages for each offering as well as internal client-facing pages. Our goal was simple: increase engagement and ease for the user.

In 2020, we were able to build on existing brand equity by keeping the 16-year integrity of the logo mark while bringing the identity system into a refreshed digital space.

We focused on creating specific design and color hierarchy rules to create energy and movement by bringing the warm-toned gradient into all elements of the identity. By assigning those colors to each distinct service offering, we aimed to expand the authority of not only the entire brand but the targeted offerings as well. The typographic system lends itself first to a casual simplicity but then to a modern and enthusiastic structure. The overarching message of this identity is that it is as energetic, welcoming, and powerful as the individuals behind it.

In 2022, with a strategically designed identity system in place, we worked closely with the Priceless team to highlight their unique positioning and offerings through strategic social media marketing using their extraordinary bank of existing content and assets. Our marketing strategy for this relied heavily on reflecting the tone and mission of the founder: to empower, add value, and teach. This strategy has resulted in 357.83% growth since starting in January 2022.