Brand consulting that goes beyond the expected.

Strategy → Design → Management

From the earliest concept to daily management.

Strategy

Led by founder and brand strategist Catherine Foster, we use a signature Strategic Branding Framework™ to establish an unforgettable brand for your business and market position.

Design

From logos to visual identity guidelines, design is a multi-step process of defining a visual language that will capture the hearts and minds of your customers.

Management

With our brand management services, we increase your profitability, boost sales, and enhance your reputation and market dominance.

 

Featured Project

Infusing New Life to a Nevada Medical Spa

Our work with New Life New Image was designed to create a memorable brand experience for their customers that made them first feel better before looking better while feeling taken care of and safe.

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Featured Project

(Re)Positioning a Leading Hiring, Coaching and Certification Firm

In 2022, with a strategically designed identity system in place, we worked closely with the Priceless team to highlight their unique positioning and offerings through strategic social media marketing using their extraordinary bank of existing content and assets. Our marketing strategy for this relied heavily on reflecting the tone and mission of the founder: to empower, add value, and teach.

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Featured Project

Building the Frame for an Artisan Door Design Company

Their extraordinary door designs speak for themselves so we counted it as our duty to encapsulate those designs with thoughtful whitespace, clear copywriting, and an emphasis on the art form that is Lecate Artisan Doors.

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Your next partner;
not another agency.

Catherine and her team build your brand alongside you as a partner, not as another agency or designer telling you what to do and who to be. You get to stay focused on delivering a great product and service, while our team champions your brand — from initial strategy to final deployment.

 

 

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Articles
Brand Building: What it Means and How to Do It
Brand Building: What it Means and How to Do It

Brand building is the secret sauce behind business growth and long-term success. It's more than just having the right logo and colors. We're talking about the brand's entire concept and how people perceive it. Brand building also involves differentiating yourself from competitors in the industry. Unveil the mystery of successful brands by building your own through defining purpose, story, and creative assets all as elements of brand health.

The Brand Marketing Funnel and How to Use it to Grow
The Brand Marketing Funnel and How to Use it to Grow

A brand marketing funnel is used to diagnose where consumers are with your brand as far as awareness, perhaps on the brink of engaging, or those that have purchased from your brand and would refer you. Any good brand strategy will monitor how people engage with your brand and identify opportunities.

Effectively Use Your Brand Strategy with the 7 Ps of Marketing
Effectively Use Your Brand Strategy with the 7 Ps of Marketing

The Seven Ps of Marketing are elements making up a brand's marketing mix and are essential for deploying your brand strategy. This mix outlines your competitive advantage in a world of ever-changing products, markets, customers, and needs. Effective implementation of the seven Ps can significantly increase your business's sales and overall brand awareness.

Your Quick Guide to Developing a Personal Brand
Your Quick Guide to Developing a Personal Brand

Working to create a strong, consistent, unique personal brand will make you more recognizable and memorable to potential clients and employers. Define your personal brand vision, and follow simple, actionable steps to implement your brand. With this guide to building your personal brand, we'll help you become the trusted professional in your industry.

The Secret to Growing Your Brand on Social Media
The Secret to Growing Your Brand on Social Media

Social media can be a pervasive and positive force. The secret to growing your brand on social media is simple: consistency. Optimizing your profile per platform, developing a strong social media strategy, and paying attention to audience engagement is all you need to build brand equity and a community of loyal followers.

Understanding Your Brand’s Target Market
Understanding Your Brand’s Target Market

In almost every case, brands aren’t specific with who they are talking to. They talk in the voice of the founder or the intern who picked up the social media accounts. The more specific you can define who your target market is, the more specific your strategic messaging can be. No more guessing games about who is reading your content or buying your products. It all starts here with defining your target audience.

Never Make These Top 5 Mistakes in Launching a Rebrand
Never Make These Top 5 Mistakes in Launching a Rebrand

More times than we can count, we've seen incredible businesses complete a rebrand or identity refresh and make some critical — even fatal — mistakes with launching it. These mistakes affect both internal and external stakeholders and can sometimes have the opposite intended effect or repositioning a company's identity.

Mastering the Brand Experience
Mastering the Brand Experience

There are limitless elements to consider when building a brand. An oft-overlooked component is developing a strategic brand experience where your customers feel a series of positive emotions when engaging with your brand. Designing your brand experience is a thoughtful combination of brand strategy, customer experience, and user experience — and all of it helps improve the awareness and differentiation of your business.