Salt Lake City-based branding and design studio for the aesthetically-inclined.

We believe classic styles are effective styles. That’s why we use a fresh take on classic aesthetics to create minimal, distinctive and signature designs.

Our Philosophy


Business and Brand Strategy


We’re big believers in the idea that we aren’t just designing brands, but partnering with you to design your business. Our strategy work will uncovering your business vision and strategic plan to achieve goals, meet customer expectations, and sustain a competitive advantage in the marketplace. We will develop your brand’s strategy and positioning through a series of tried-and-true formulas for uncovering your most marketable and authentic voice and visuals.


  • Business Naming

  • Brand Positioning

  • Brand Messaging

  • Brand Architecture

  • Strategy Sessions

  • Ongoing Consulting


Brand Design and Development


Brand design is the face of your business, the tone of your writing, and the values you have and bring to your customers. Branding is not just a logo or a business card, but the entire aesthetic, voice, and visual design of your business. Operating your business without a solid brand identity is like trying to get someone to remember you without having met you. By using a fresh take on classic styles, we develop minimal, distinctive, and signature identities for our clients.


  • Logo Design

  • Identity Systems

  • Iconography

  • Copywriting

  • Packaging

  • Brand Books

  • Brand Voice

  • Brand Training (Teams)

  • Brand Workshop (Teams)


Web Design and Development


No matter how many social media accounts you have, potential clients will always end up on your site because of social media and Google searches. Having a well-designed website is a requirement in today’s world. Web design isn’t just putting images and text on a web page; it’s about designing a user experience that leaves the best impression, showcases your work, and keeps customers coming back — which is exactly what we do.


  • Web Design

  • Web Development

  • Copywriting

  • Usability Testing

  • SEO for Squarespace

  • Google for Business Integration

  • Google Ads Campaigns

  • Google Analytics


We develop websites on Squarespace.

Squarespace offers a unique platform that caters not just to your user’s intuitive experience but also your experience in updating and managing your site. Squarespace has extensive built-in analytics, a powerful eCommerce platform and a framework of service offerings so you can have all need in one spot without relying on third-party plugins.

We are Authorized Trainers.

Catherine’s certification as a Squarespace Authorized Trainer means that Squarespace vetted her for portfolio strength, design sensibility, strong intent to teach, and personable nature. Each Trainer was personally selected to represent the strongest and most experienced members of the Squarespace community. Additionally, as a Squarespace Circle member, she have access to new features before they launch so we’re always in a position to keep your website on the cutting edge.


Art Direction & Marketing Design


Art Direction is the organization, strategy, and brand positioning of your marketing endeavors from a Facebook advertisement to a full print campaign. Art Direction through Treadaway is when you need someone to guide your brand while maintaining your vision, voice and values. Marketing design is where we take the art direction and create print and digital collateral to showcase your new product, service, or launch.


  • Print Collateral

  • Digital Collateral

  • Product Consultation

  • Digital Advertisements

  • Email Design and Marketing

  • Stationery Design

  • Editorial Design


We can’t wait to work with you to take your business to the next level. The big question is — are you ready?