Salt Lake City-based branding and design studio for the aesthetically-inclined.

Our mission is to help entrepreneurs and businesses of all sizes execute their vision by leveraging our expertise and their passion. We create brands for their keepers and their customers.

Our Philosophy


Business and Brand Strategy


We’re big believers in the idea that we don’t just design brands, but we partner with our clients to design their business. Our business and brand strategy consulting will uncover your business vision and the plan to achieve goals, exceed customer expectations, and sustain a competitive advantage in the marketplace. We develop your brand’s strategy and positioning through a series of tried-and-true formulas for uncovering your most marketable and authentic voice and visuals.


  • Business Naming

  • Brand Positioning

  • Brand Messaging

  • Brand Architecture

  • Strategy Sessions

  • Ongoing Consulting


Brand Design and Development


Your brand is the way your customers and audience feels about you. Brand Design and Development work to design and create consistency for the face of your business, the tone of your writing, and the values you have and bring to the table. Branding is not just a logo or a business card, but the entire impression your business leaves on a passerby. Operating your business without a solid brand identity is like trying to get someone to remember you without having met you. Our brand design focuses on creating a systematic message from your colors to your tone — all to speak directly to your target audience.


  • Logo Design

  • Identity Systems

  • Iconography

  • Copywriting

  • Packaging

  • Brand Books

  • Brand Voice

  • Brand Training (Teams)

  • Brand Workshop (Teams)


Web Design and Development


Well-crafted web design is a requirement in today’s world. No matter how many social media accounts you have, potential clients will look for a website to verify your credibility and authority. Web Design is more than just putting images and text on a web page; it’s about designing a user experience that leaves the best impression, showcases your work, and keeps customers coming back — which is exactly what we do using the Squarespace website building platform.


  • Web Design

  • Web Development

  • Copywriting

  • Usability Testing

  • SEO for Squarespace

  • Google for Business Integration

  • Google Analytics


We develop websites on Squarespace.

Squarespace offers a unique platform that caters not just to your user’s intuitive experience but also your experience in updating and managing your site. Squarespace has extensive built-in analytics, a powerful eCommerce platform and a framework of service offerings so you can have all need in one spot without relying on third-party plugins.

We are Authorized Trainers.

Catherine’s certification as a Squarespace Authorized Trainer means that Squarespace vetted her for portfolio strength, design sensibility, strong intent to teach, and personable nature. Each Trainer was personally selected to represent the strongest and most experienced members of the Squarespace community. Additionally, as a Squarespace Circle member, she have access to new features before they launch so we’re always in a position to keep your website on the cutting edge.


Art Direction & Marketing Design


If you’re already an established business looking to take your materials to the next level, this is for you. Art Direction is the organization, strategy, and brand positioning of your marketing endeavors from a photoshoot to a Facebook advertisement or full print campaign. Art Direction and Marketing with Treadaway is your next step when you need someone to guide your brand while maintaining your vision, voice, and values. We take the direction — make it beautiful — and then create print and digital collateral to showcase your new product, service, or launch.


  • GoogleAd Campaigns

  • Print Collateral

  • Digital Collateral

  • Product Consultation

  • Digital Advertisements

  • Email Design and Marketing

  • Stationery Design

  • Editorial Design


We can’t wait to work with you to take your business to the next level. The big question is — are you ready?