Brand building is the secret sauce behind business growth and long-term success. It's more than just having the right logo and colors. We're talking about the brand's entire concept and how people perceive it. Brand building also involves differentiating yourself from competitors in the industry. Unveil the mystery of successful brands by building your own through defining purpose, story, and creative assets all as elements of brand health.

A brand marketing funnel is used to diagnose where consumers are with your brand as far as awareness, perhaps on the brink of engaging, or those that have purchased from your brand and would refer you. Any good brand strategy will monitor how people engage with your brand and identify opportunities.

The Seven Ps of Marketing are elements making up a brand's marketing mix and are essential for deploying your brand strategy. This mix outlines your competitive advantage in a world of ever-changing products, markets, customers, and needs. Effective implementation of the seven Ps can significantly increase your business's sales and overall brand awareness.

Working to create a strong, consistent, unique personal brand will make you more recognizable and memorable to potential clients and employers. Define your personal brand vision, and follow simple, actionable steps to implement your brand. With this guide to building your personal brand, we'll help you become the trusted professional in your industry.

Social media can be a pervasive and positive force. The secret to growing your brand on social media is simple: consistency. Optimizing your profile per platform, developing a strong social media strategy, and paying attention to audience engagement is all you need to build brand equity and a community of loyal followers.

In almost every case, brands aren’t specific with who they are talking to. They talk in the voice of the founder or the intern who picked up the social media accounts. The more specific you can define who your target market is, the more specific your strategic messaging can be. No more guessing games about who is reading your content or buying your products. It all starts here with defining your target audience.

More times than we can count, we've seen incredible businesses complete a rebrand or identity refresh and make some critical — even fatal — mistakes with launching it. These mistakes affect both internal and external stakeholders and can sometimes have the opposite intended effect or repositioning a company's identity.

There are limitless elements to consider when building a brand. An oft-overlooked component is developing a strategic brand experience where your customers feel a series of positive emotions when engaging with your brand. Designing your brand experience is a thoughtful combination of brand strategy, customer experience, and user experience — and all of it helps improve the awareness and differentiation of your business.

Setting brand goals might feel hard to do because of how intangible “brand” is talked about in today’s ecosystem. But there are elements of your digital presence you can track to relate back to your brand’s awareness and empathy in your customer’s mind. Follow our simple guide to setting your goals for 2022 and stay on track and on target with your growth!