Brand building is the secret sauce behind business growth and long-term success. It's more than just having the right logo and colors. We're talking about the brand's entire concept and how people perceive it. Brand building also involves differentiating yourself from competitors in the industry. Unveil the mystery of successful brands by building your own through defining purpose, story, and creative assets all as elements of brand health.

Working to create a strong, consistent, unique personal brand will make you more recognizable and memorable to potential clients and employers. Define your personal brand vision, and follow simple, actionable steps to implement your brand. With this guide to building your personal brand, we'll help you become the trusted professional in your industry.

More times than we can count, we've seen incredible businesses complete a rebrand or identity refresh and make some critical — even fatal — mistakes with launching it. These mistakes affect both internal and external stakeholders and can sometimes have the opposite intended effect or repositioning a company's identity.

There are limitless elements to consider when building a brand. An oft-overlooked component is developing a strategic brand experience where your customers feel a series of positive emotions when engaging with your brand. Designing your brand experience is a thoughtful combination of brand strategy, customer experience, and user experience — and all of it helps improve the awareness and differentiation of your business.

Setting brand goals might feel hard to do because of how intangible “brand” is talked about in today’s ecosystem. But there are elements of your digital presence you can track to relate back to your brand’s awareness and empathy in your customer’s mind. Follow our simple guide to setting your goals for 2022 and stay on track and on target with your growth!

We created seven steps to help you navigate a personal brand photoshoot. Whether it's personal or corporate, we have art directed our fair share of brand photoshoots and know how to make it count. Use top tips for planning and scheduling your own!

Whether you're a small or large business, content is a big part of how your audience perceives your brand. Planning and strategizing to create the right content for your audience is important if you want to build an authentic connection with them. We developed some tips to help make this process smoother.

A rebrand can be a hugely beneficial tool but should be used sparingly. There are four main scenarios that may prompt need for a rebrand. Outside of those scenarios, your strategy deployment or marketing campaigns may need a refresh but your brand doesn’t need to be redone.

Human-centered branding is an unparalleled strategy to build irrevocable trust and understanding with your customers, but it has to be done authentically. Check your brand’s humanity against four qualifiers and then follow three steps to instilling more humanity into brand.

Knowing what you should invest in to build your business is critical to seeing either brand growth or brand death. Discover the five core benefits of a strong brand strategy and design to determine if you’re ready to make the leap into growth.