Learning any new language holds its challenges, but understanding the lingo your web design and development firm will use to build your site can seem more confusing than it should be. Check out our ultimate guide to the most common industry lingo terms and key elements of a website so you know exactly what you (and they) are referencing every step of the way.

Have you ever read a vision and mission statement and wondered why it's so important? Or how they even came up with it? Here we talk about how to craft effective statements, why they are essential to your business, and how to execute them with a plan.

One-page websites are an ideal starting point in building your brand whether personal or business. With ease of use, higher conversions, quicker performance, and a simplified look and feel, you can feel confident in your digital presence without a multiple-page, full navigation website.

We created seven steps to help you navigate a personal brand photoshoot. Whether it's personal or corporate, we have art directed our fair share of brand photoshoots and know how to make it count. Use top tips for planning and scheduling your own!

Whether you're a small or large business, content is a big part of how your audience perceives your brand. Planning and strategizing to create the right content for your audience is important if you want to build an authentic connection with them. We developed some tips to help make this process smoother.

A rebrand can be a hugely beneficial tool but should be used sparingly. There are four main scenarios that may prompt need for a rebrand. Outside of those scenarios, your strategy deployment or marketing campaigns may need a refresh but your brand doesn’t need to be redone.

Across every industry and every product line, the challenge of positioning your brand in an information-rich and time-poor society pervades every design and marketing strategy. There are five key strategies for standing out.

Uncover what you love, what you’re good at, what you can be paid for, and what the world needs from you. Infusing ikigai into your business is a journey, not a single exercise; but it’s a journey with a huge reward at the end.

Human-centered branding is an unparalleled strategy to build irrevocable trust and understanding with your customers, but it has to be done authentically. Check your brand’s humanity against four qualifiers and then follow three steps to instilling more humanity into brand.

Knowing what you should invest in to build your business is critical to seeing either brand growth or brand death. Discover the five core benefits of a strong brand strategy and design to determine if you’re ready to make the leap into growth.